![]() Want more detail? Here’s a look into the full logo breakdown by color, sorted from most popular color to least popular color: No wordmark needed here!Īmong Fortune 500 companies, blue is the top logo color by far, accounting for nearly 40% of the entire list. In case you’re curious, the two companies that generally use stand-alone icons? They’re none other than Nike (abstract icon) and Apple (pictorial icon). By including both a wordmark and an icon, combination logos are incredibly versatile – allowing companies to use the icon, the text, or the full combination depending on the context of the logo. It’s no surprise that combination logos are so popular. We divided the Fortune 500 logos into seven distinct types to see which logo style is most popular.Īnd the findings are pretty clear: combination logos rule! Of these top 500 companies, over 60% use combination logos. So how do the most successful companies in the world achieve this tricky design balance? Let’s look at the numbers to find out.īy analyzing data from Fortune 500 companies, we compiled the following logo statistics. Successful logo design is a balance between fitting in and standing out, adhering to best practices without getting too generic. Current Logo Design Trends from Top Companies Busy CEO, in-house marketer, or even freelancer, you’re sure to find something that will help you grow your brand and boost your business. That’s why we’ve done the research and are here to shake things up with the most up-to-date logo statistics from the Fortune 500 list.Īlong with insights from our own data analysis, we’ll be sharing statistics, interesting trends, and fun facts about logos and branding. ![]() ![]() But even the most experienced designers and biggest brand enthusiasts among us can always learn something new. There are so many “best practices” in logo design that it’s easy to get lost in all that knowledge. Current Logo Design Trends from Top Companies A Look at Rebranding and Logo Redesign The Logo Design Industry The Logo/Graphic Design Industry The Target Audience Future Projections: Logo Design Moving Forward More Fun Facts About Logos 30 More Stats The Takeaway FAQ Just how much do you know about logos?
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